I’ve been creative for as long as I can remember. In sixth grade, I wrote a short book about surviving high school and drew the characters in Microsoft Paint. A year later, I took a graphic design class and realized I could be artistic without hand-drawing everything. I was hooked. That eventually led me to yearbook design, photography and social media, and by college, I was studying Public Relations & Advertising and working for both the USF Alumni Association and USF Football. At one point, I was juggling three jobs and summer classes, which probably explains why I’ve always been pretty comfortable wearing a lot of hats. Since then, my career has taken me through nonprofit communications, public relations, events and marketing. Graphic design is the work I find most fulfilling, but I’ve never wanted to limit myself to one creative lane. I love photography, video, writing, web design and the marketing side of creative work too. I like understanding the bigger picture and figuring out how all the pieces can work together. More than anything, I’m a problem solver. I'm the person who takes an idea, figures out what it needs and makes it happen. If I see a problem, I’ll usually come with a recommendation rather than just pointing it out. I’m also perfectly happy to hear “nope, let’s try this instead.” The goal is always to find the right solution, make your life a little easier and create something I’m proud of.
About me
PROFESSIONAL EXPERIENCE
Marketing Manager
Greater Austin YMCA · Austin, TX
Full-Time
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Serve as lead graphic designer for digital, print, out-of-home and environmental graphics that support 8 centers, 50+ afterschool sites, 20+ summer camps and two preschools.
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Led creative development and launch of YMCA® Tomorrow Academy™, creating the brand identity and designing assets across print, digital, email, uniforms, signage, environmental design and social channels.
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Design all paid media creative and manage a $1M+ budget across Meta, TikTok, programmatic display, CTV, digital audio and out-of-home, exceeding join targets by 20–24% while reducing external design costs by $30,000 monthly.
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Directed end-to-end production of a $30K commercial photo and video campaign, overseeing talent recruitment, vendor selection, logistics and on-site production.
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Build standardized marketing workflows across multiple locations to improve campaign consistency and execution speed.
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Increased turnout for signature Halloween programming by up to 300% through targeted email marketing, onsite activation and organic social campaigns with zero paid media spend.
June 2024 - Present
Branding & Website Designer
TRyan Functional Health Solutions · Remote
Contracted
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Led public involvement and outreach efforts for 10+ infrastructure and environmental projects across city, county and state agencies, managing communications from launch through final public reporting.
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Honored with the 2022 GEM Award for outstanding leadership in community and client service.
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Developed strategic outreach plans for projects ranging from $10K to $29M, including roadway construction, water improvement and environmental initiatives.
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Executed grassroots marketing campaigns using GIS-targeted direct mailers, social media, press releases and digital communications to drive public awareness for public sector projects.
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Spearheaded marketing for events through organic social media and radio advertisements, including a record-breaking 6,000+ attendee Earth Day festival.
Feb 2023 - Present
Communications Manager
Quest Corporation of America, Inc. · Southeast Region, FL
Full-Time
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Led public involvement and outreach efforts for 10+ infrastructure and environmental projects across city, county and state agencies, managing communications from launch through final public reporting.
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Honored with the 2022 GEM Award for outstanding leadership in community and client service.
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Developed strategic outreach plans for projects ranging from $10K to $29M, including roadway construction, water improvement and environmental initiatives.
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Executed grassroots marketing campaigns using GIS-targeted direct mailers, social media, press releases and digital communications to drive public awareness for public sector projects.
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Spearheaded marketing for events through organic social media and radio advertisements, including a record-breaking 6,000+ attendee Earth Day festival.
Aug 2021 - Feb 2023
Communications Assistant
University of South Florida (USF) Alumni Association · Tampa, FL
Part-Time
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Managed and designed daily social media content for 222K+ followers to support alumni engagement and digital growth.
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Increased Instagram following by 100% organically over two years, including a 21% growth spike in 3 weeks by designing graphics and executing a holiday giveaway campaign with weekly prize drops.
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Interviewed alumni and wrote feature articles for the USF Magazine (40K+ circulation).
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Boosted the USF Alumni Association mobile app user base by nearly 50% organically in less than six months through strategic social media promotions.
May 2019 - April 2021
Graphic Design Intern
USF Athletics – Football Program · Tampa, FL
Internship
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Designed high-volume creative for the Division I football program, including recruiting graphics, gameday content, stadium signage and videoboard.
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Created weekly custom recruiting graphics using Adobe Creative Suite, tailoring designs based on individual athlete interests and backgrounds to build personalized engagement and strengthen recruiting outreach.
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Section lead for marketing photoshoots to produce portraits for websites, media and printed materials.
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Developed gameday graphics to support digital engagement and partnerships on social (155,000+ followers).
May 2019 - April 2021
Development & Marketing Intern
Emergency Care Help Organization (ECHO) of Brandon · Brandon, FL
Internship
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Supported marketing and digital communications for a nonprofit social enterprise, designing social media content, email communications and e-commerce product listings.
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Led photography for upcycled product campaigns, producing images used across website, social media, signage and event displays.
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Managed website updates and product descriptions for an online store featuring handmade goods that generated revenue for nonprofit programs.
Jan 2019 - May 2019
EDUCATION
University of South Florida
Bachelor of Science in Public Relations and Advertising
Tampa, FL
SKILLS & EXPERTISE
Marketing & Media
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Paid Social (Meta, Google/Search, TikTok)
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Organic Social Strategy
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Copywriting
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Email Marketing
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Press Release Writing
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Campaign Reporting
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SEO
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Meta Business Suite
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Mailchimp
Creative & Design
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
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Canva
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Squarespace
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Wix
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Environmental Design
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Digital & Film Photography
Project Management & Other Tools
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Hootsuite
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Daxko
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Asana
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Monday.com
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Microsoft Office
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Mailchimp
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SmartSheet