About me
I’m a self-taught designer and marketing creative who started working professionally while I was still a full-time college student. I’ve been designing since seventh grade, but things really took off in 2019 when I landed an internship with the USF football program. I originally got involved as a water girl looking to make some extra money, then saw a tweet that they were hiring, which led to me trading in my water bottles for Adobe Photoshop.
Since then, my work has grown well beyond design. I’ve worked across graphic design, marketing, creative production, social media, photography and paid campaigns. Definitely wearing a few different hats at once along the way! I like being hands-on and collaborative in the creative process, and I enjoy turning a rough idea into something real.
I’m originally from Florida, with family scattered around the country and in different parts of the world. I’ve always been drawn to new places and new experiences, so while I’m currently based in Austin, Texas, I’m always open to seeing where the next opportunity takes me.
PROFESSIONAL EXPERIENCE
Marketing Manager
Greater Austin YMCA
Austin, TX
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Serve as lead graphic designer for digital, print, out-of-home and environmental graphics that support 8 centers, 50+ afterschool sites, 20+ summer camps and two preschools.
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Led creative development and launch of YMCA® Tomorrow Academy™, creating the brand identity and designing assets across print, digital, email, uniforms, signage, environmental design and social channels.
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Design all paid media creative and manage a $1M+ budget across Meta, TikTok, programmatic display, CTV, digital audio and out-of-home, exceeding join targets by 20–24% while reducing external design costs by $30,000 monthly.
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Directed end-to-end production of a $30K commercial photo and video campaign, overseeing talent recruitment, vendor selection, logistics and on-site production.
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Build standardized marketing workflows across multiple locations to improve campaign consistency and execution speed.
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Increased turnout for signature Halloween programming by up to 300% through targeted email marketing, onsite activation and organic social campaigns with zero paid media spend.
June 2024 - Present
Communications Manager
Quest Corporation of America, Inc.
Southeast Region, FL
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Led public involvement and outreach efforts for 10+ infrastructure and environmental projects across city, county and state agencies, managing communications from launch through final public reporting.
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Honored with the 2022 GEM Award for outstanding leadership in community and client service.
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Developed strategic outreach plans for projects ranging from $10K to $29M, including roadway construction, water improvement and environmental initiatives.
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Executed grassroots marketing campaigns using GIS-targeted direct mailers, social media, press releases and digital communications to drive public awareness for public sector projects.
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Spearheaded marketing for events through organic social media and radio advertisements, including a record-breaking 6,000+ attendee Earth Day festival.
Aug 2021 - Feb 2023
Communications Assistant
University of South Florida (USF) Alumni Association
Tampa, FL
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Managed and designed daily social media content for 222K+ followers to support alumni engagement and digital growth.
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Increased Instagram following by 100% organically over two years, including a 21% growth spike in 3 weeks by designing graphics and executing a holiday giveaway campaign with weekly prize drops.
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Interviewed alumni and wrote feature articles for the USF Magazine (40K+ circulation).
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Boosted the USF Alumni Association mobile app user base by nearly 50% organically in less than six months through strategic social media promotions.
May 2019 - April 2021
Graphic Design Intern
USF Athletics – Football Program
Tampa, FL
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Designed high-volume creative for the Division I football program, including recruiting graphics, gameday content, stadium signage and videoboard.
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Created weekly custom recruiting graphics using Adobe Creative Suite, tailoring designs based on individual athlete interests and backgrounds to build personalized engagement and strengthen recruiting outreach.
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Section lead for marketing photoshoots to produce portraits for websites, media and printed materials.
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Developed gameday graphics to support digital engagement and partnerships on social (155,000+ followers).
May 2019 - April 2021
Development & Marketing Intern
Emergency Care Help Organization (ECHO) of Brandon
Brandon, FL
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Supported marketing and digital communications for a nonprofit social enterprise, designing social media content, email communications and e-commerce product listings.
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Led photography for upcycled product campaigns, producing images used across website, social media, signage and event displays.
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Managed website updates and product descriptions for an online store featuring handmade goods that generated revenue for nonprofit programs.
Jan 2019 - May 2019
EDUCATION
University of South Florida
Bachelor of Science in Public Relations and Advertising
Tampa, FL
SKILLS & EXPERTISE
Marketing & Media
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Paid Social (Meta, Google/Search, TikTok)
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Organic Social Strategy
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Copywriting
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Email Marketing
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Press Release Writing
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Campaign Reporting
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SEO
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Meta Business Suite
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Mailchimp
Creative & Design
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
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Canva
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Squarespace
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Wix
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Environmental Design
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Digital & Film Photography
Project Management & Other Tools
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Hootsuite
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Daxko
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Asana
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Monday.com
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Microsoft Office
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Mailchimp
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SmartSheet